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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you attain this?
Shellfish Farming Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Shellfish Farming business to your existing and probable clients. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a system to target Shellfish Farming patrons you may use long tail keyword search phrases significantly than short generic words. This should decrease your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Shellfish Farming Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivalry so that you are always the cheapest? Do you have a prime place? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Shellfish Farming business online.
Sales Strategy
How are you going to acquire sales for your Shellfish Farming business in the first place and how are you going to intensify or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build an association with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Shellfish Farming business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Shellfish Farming Organizational Structure
What is the structure of your company - who is the manager of each division in your organization?
Personnel Plan
This ought to be a roll of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Shellfish Farming Financial Plan
Will you supply all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Shellfish Farming Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Shellfish Farming Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Shellfish Farming Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Shellfish Farming Business?
Shellfish Farming Business Plan Page 1 | Shellfish Farming Business Plan Page 2
Useful Shellfish Farming Resources
Shellfish Farming Marketing Plan | Shellfish Farming Equipment | Shellfish Farming Online
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