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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Smoothie and Juice Bar Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Smoothie and Juice Bar business to your existing and possible clients. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using PPC as a technique to go for Smoothie and Juice Bar clients you might draw on long tail keyword search phrases preferably than succinct generic words. This should reduce your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Smoothie and Juice Bar Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competitors so that you are always the cheapest? Do you have a prime position? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Smoothie and Juice Bar business online.
Sales Strategy
How are you going to generate sales for your Smoothie and Juice Bar business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to construct a relationship with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Smoothie and Juice Bar business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Smoothie and Juice Bar Organizational Structure
What is the structure of your business - who is in charge of each department inside your business?
Personnel Plan
This should be a register of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Smoothie and Juice Bar Financial Plan
Will you deliver all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Smoothie and Juice Bar Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Smoothie and Juice Bar Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Smoothie and Juice Bar Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your key info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Smoothie and Juice Bar Business?
Smoothie and Juice Bar Business Plan Page 1 | Smoothie and Juice Bar Business Plan Page 2
Useful Smoothie and Juice Bar Resources
Smoothie and Juice Bar Marketing Plan | Smoothie and Juice Bar Equipment | Smoothie and Juice Bar Online
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