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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you complete this?
Taxi Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Taxi business to your existing and probable clients. You can also add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a method to target Taxi customers you could employ long tail keyword search phrases to a certain extent than short generic words. This should trim down your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Taxi Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are at all times the cheapest? Do you have a first-rate position? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information as regards putting your Taxi business online.
Sales Strategy
How are you going to generate sales for your Taxi business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to encourage a connection with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Taxi business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Taxi Organizational Structure
What is the structure of your company - who is the manager of each department within your organization?
Personnel Plan
This should be a roll of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Taxi Financial Plan
Will you contribute all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Taxi Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Taxi Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Taxi Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Taxi Business?
Taxi Business Plan Page 1 | Taxi Business Plan Page 2
Useful Taxi Resources
Taxi Marketing Plan | Taxi Equipment | Taxi Online
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