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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Telephone Book Company Marketing Strategy
What are the definite methods you are going to use in order to market your Telephone Book Company business to your existing and impending clients. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a approach to target Telephone Book Company clients you possibly will draw on long tail keyword search phrases considerably than short generic words. This ought to decrease your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Telephone Book Company Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a first-class location? Are you the originator or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Telephone Book Company business online.
Sales Strategy
How are you going to pick up sales for your Telephone Book Company business in the first place and how are you going to expand or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build an affiliation with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Telephone Book Company business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Telephone Book Company Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your company?
Personnel Plan
This ought to be a list of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Telephone Book Company Financial Plan
Will you provide all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Telephone Book Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Telephone Book Company Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Telephone Book Company Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your critical info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Telephone Book Company Business?
Telephone Book Company Business Plan Page 1 | Telephone Book Company Business Plan Page 2
Useful Telephone Book Company Resources
Telephone Book Company Marketing Plan | Telephone Book Company Equipment | Telephone Book Company Online
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