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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you accomplish this?
Wedding Photographer Marketing Strategy
What are the definite methods you are going to employ in order to promote your Wedding Photographer business to your existing and would-be patrons. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a technique to go for Wedding Photographer patrons you may well use long tail keyword search phrases significantly than succinct generic words. This should shrink your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Wedding Photographer Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your expenditure lower than your rivals so that you are always the cheapest? Do you have a superlative position? Are you the original or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Wedding Photographer business online.
Sales Strategy
How are you going to get sales for your Wedding Photographer business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to shape an association with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding Photographer business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Wedding Photographer Organizational Structure
What is the structure of your business - who is in charge of each department inside your company?
Personnel Plan
This ought to be a register of everybody in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Wedding Photographer Financial Plan
Will you supply all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Wedding Photographer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wedding Photographer Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Wedding Photographer Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Wedding Photographer Business?
Wedding Photographer Business Plan Page 1 | Wedding Photographer Business Plan Page 2
Useful Wedding Photographer Resources
Wedding Photographer Marketing Plan | Wedding Photographer Equipment | Wedding Photographer Online
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