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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you complete this?
Yoga Studio Marketing Strategy
What are the tangible methods you are going to draw on in order to market your Yoga Studio business to your present and possible clients. You can in addition add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a way to go for Yoga Studio customers you may employ long tail keyword search phrases rather than succinct generic words. This ought to drive down your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Yoga Studio Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your opposition so that you are continually the cheapest? Do you have a first-rate position? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information regarding putting your Yoga Studio business online.
Sales Strategy
How are you going to acquire sales for your Yoga Studio business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build up an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Yoga Studio business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Yoga Studio Organizational Structure
What is the structure of your business - who is in charge of each division in your business?
Personnel Plan
This should be a listing of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Yoga Studio Financial Plan
Will you bring all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Yoga Studio Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Yoga Studio Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Yoga Studio Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Yoga Studio Business?
Yoga Studio Business Plan Page 1 | Yoga Studio Business Plan Page 2
Useful Yoga Studio Resources
Yoga Studio Marketing Plan | Yoga Studio Equipment | Yoga Studio Online
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