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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you accomplish this?
Alexander Technique Practitioner Marketing Strategy
What are the definite methods you are going to employ in order to market your Alexander Technique Practitioner business to your existing and likely customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a means to target Alexander Technique Practitioner clients you may well use long tail keyword search phrases preferably than short generic words. This ought to drive down your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Alexander Technique Practitioner Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are at all times the cheapest? Do you have a first-class locality? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Alexander Technique Practitioner business online.
Sales Strategy
How are you going to acquire sales for your Alexander Technique Practitioner business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Alexander Technique Practitioner business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Alexander Technique Practitioner Organizational Structure
What is the hierarchy of your company - who is in charge of every division inside your organization?
Personnel Plan
This should be a register of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Alexander Technique Practitioner Financial Plan
Will you bring in all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Alexander Technique Practitioner Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Alexander Technique Practitioner Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Alexander Technique Practitioner Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Alexander Technique Practitioner Business?
Alexander Technique Practitioner Business Plan Page 1 | Alexander Technique Practitioner Business Plan Page 2
Useful Alexander Technique Practitioner Resources
Alexander Technique Practitioner Marketing Plan | Alexander Technique Practitioner Equipment | Alexander Technique Practitioner Online
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