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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you realize this?
Bicycle Courier Marketing Strategy
What are the concrete ways you are going to draw on in order to promote your Bicycle Courier business to your present and impending patrons. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a way to target Bicycle Courier clients you might employ long tail keyword search phrases rather than succinct generic words. This should decrease your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Bicycle Courier Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you able to keep your expenses lower than your competition so that you are constantly the cheapest? Do you have a superlative site? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Bicycle Courier business online.
Sales Strategy
How are you going to pick up sales for your Bicycle Courier business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to build a connection with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bicycle Courier business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Bicycle Courier Organizational Structure
What is the hierarchy of your business - who is in charge of every department within your company?
Personnel Plan
This should be a listing of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Bicycle Courier Financial Plan
Will you deliver all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bicycle Courier Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bicycle Courier Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Bicycle Courier Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Bicycle Courier Business?
Bicycle Courier Business Plan Page 1 | Bicycle Courier Business Plan Page 2
Useful Bicycle Courier Resources
Bicycle Courier Marketing Plan | Bicycle Courier Equipment | Bicycle Courier Online
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