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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Chocolatier Marketing Strategy
What are the concrete ways you are going to exercise in order to promote your Chocolatier business to your existing and prospective customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a means to target Chocolatier customers you may perhaps draw on long tail keyword search phrases preferably than short generic words. This should slash your PPC costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Chocolatier Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your advantage? Are you capable of keeping your expenses lower than your opposition so that you are constantly the cheapest? Do you have a superlative place? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Chocolatier business online.
Sales Strategy
How are you going to pick up sales for your Chocolatier business in the first place and how are you going to build up or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct an association with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Chocolatier business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Chocolatier Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your business?
Personnel Plan
This ought to be a listing of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Chocolatier Financial Plan
Will you bring in all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Chocolatier Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Chocolatier Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Chocolatier Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Chocolatier Business?
Chocolatier Business Plan Page 1 | Chocolatier Business Plan Page 2
Useful Chocolatier Resources
Chocolatier Marketing Plan | Chocolatier Equipment | Chocolatier Online
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