Free Defensive Driving School Business Plan
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Strategy and Implementation Summary

What is your common strategy to make your business a winner and how will you accomplish this?

Defensive Driving School Marketing Strategy

What are the real ways you are going to draw on in order to market your Defensive Driving School business to your present and potential clients. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a system to go for Defensive Driving School patrons you may perhaps use long tail keyword search phrases to a certain extent than succinct generic words. This should lessen your Pay Per Click expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.

Defensive Driving School Pricing Strategy

How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to employ to get the sound out regarding your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some advantage above your rivals that you can exploit to your gain? Are you able to keep your outlay lower than your competitors so that you are always the cheapest? Do you have a first-rate site? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?

Web Strategy

Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Defensive Driving School business online.

Sales Strategy

How are you going to get sales for your Defensive Driving School business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Defensive Driving School business proposal to assist you.

Management Summary

Management Team

Who are the core protagonists in your company?

Defensive Driving School Organizational Structure

What is the hierarchy of your company - who is in charge of each department inside your business?

Personnel Plan

This ought to be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.

Defensive Driving School Financial Plan

Will you bring in all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?

Defensive Driving School Break Even Analysis

How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Defensive Driving School Profit and Loss

You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.

Defensive Driving School Cash Flow

You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This should take account of all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.

Exit Strategy

How exactly are you going to sell your Defensive Driving School Business?

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