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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you go about this?
Direct Mail Marketing Strategy
What are the concrete ways you are going to exercise in order to promote your Direct Mail business to your existing and would-be clients. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a procedure to go for Direct Mail clients you might employ long tail keyword search phrases considerably than succinct generic words. This ought to lower your Pay Per Click expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Direct Mail Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are always the cheapest? Do you have a premier place? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Direct Mail business online.
Sales Strategy
How are you going to generate sales for your Direct Mail business in the first place and how are you going to grow or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to build a relationship with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Direct Mail business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Direct Mail Organizational Structure
What is the hierarchy of your business - who is the manager of each division within your company?
Personnel Plan
This should be a register of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Direct Mail Financial Plan
Will you bring all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Direct Mail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Direct Mail Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Direct Mail Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Direct Mail Business?
Direct Mail Business Plan Page 1 | Direct Mail Business Plan Page 2
Useful Direct Mail Resources
Direct Mail Marketing Plan | Direct Mail Equipment | Direct Mail Online
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