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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you attain this?
Dog and Cat Boarding Service Marketing Strategy
What are the definite methods you are going to use in order to promote your Dog and Cat Boarding Service business to your present and prospective customers. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a approach to go for Dog and Cat Boarding Service clients you may use long tail keyword search phrases rather than short generic words. This ought to cut down your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Dog and Cat Boarding Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out as regards your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you able to keep your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a first-class locality? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Dog and Cat Boarding Service business online.
Sales Strategy
How are you going to pick up sales for your Dog and Cat Boarding Service business in the first place and how are you going to grow or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dog and Cat Boarding Service business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Dog and Cat Boarding Service Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This should be a roll of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Dog and Cat Boarding Service Financial Plan
Will you bring all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Dog and Cat Boarding Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dog and Cat Boarding Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dog and Cat Boarding Service Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Dog and Cat Boarding Service Business?
Dog and Cat Boarding Service Business Plan Page 1 | Dog and Cat Boarding Service Business Plan Page 2
Useful Dog and Cat Boarding Service Resources
Dog and Cat Boarding Service Marketing Plan | Dog and Cat Boarding Service Equipment | Dog and Cat Boarding Service Online
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