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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you complete this?
Doula Service Marketing Strategy
What are the concrete methods you are going to use in order to market your Doula Service business to your existing and possible customers. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a strategy to target Doula Service customers you possibly will draw on long tail keyword search phrases considerably than short generic words. This should trim down your Pay Per Click overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Doula Service Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you able to keep your expenses lower than your opposition so that you are always the cheapest? Do you have a first-rate place? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can visit this website and get more info concerning putting your Doula Service business online.
Sales Strategy
How are you going to pick up sales for your Doula Service business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Doula Service business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Doula Service Organizational Structure
What is the structure of your company - who is the manager of each department within your company?
Personnel Plan
This should be a list of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Doula Service Financial Plan
Will you provide all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Doula Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Doula Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Doula Service Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your important info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Doula Service Business?
Doula Service Business Plan Page 1 | Doula Service Business Plan Page 2
Useful Doula Service Resources
Doula Service Marketing Plan | Doula Service Equipment | Doula Service Online
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