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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
DVD Shop Marketing Strategy
What are the genuine ways you are going to employ in order to market your DVD Shop business to your existing and potential patrons. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a system to go for DVD Shop patrons you may well employ long tail keyword search phrases preferably than short generic words. This should drive down your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
DVD Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out regarding your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your opposition so that you are constantly the cheapest? Do you have a superlative location? Are you the pioneer or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your DVD Shop business online.
Sales Strategy
How are you going to pick up sales for your DVD Shop business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample DVD Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
DVD Shop Organizational Structure
What is the structure of your company - who is in charge of each division inside your company?
Personnel Plan
This ought to be a list of each person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
DVD Shop Financial Plan
Will you bring in all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
DVD Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
DVD Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
DVD Shop Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your DVD Shop Business?
DVD Shop Business Plan Page 1 | DVD Shop Business Plan Page 2
Useful DVD Shop Resources
DVD Shop Marketing Plan | DVD Shop Equipment | DVD Shop Online
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