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Strategy and Implementation SummaryWhat is your general approach to make your business a winner and how will you go about this? Ear Piercing Shop Marketing StrategyWhat are the actual methods you are going to exercise in order to market your Ear Piercing Shop business to your present and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a procedure to target Ear Piercing Shop clients you could use long tail keyword search phrases to a certain extent than succinct generic words. This should drive down your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy. Ear Piercing Shop Pricing StrategyWhat stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to apply to get the word out concerning your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your competitors that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are continually the cheapest? Do you have a superior position? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence? Web StrategyAre you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more info concerning putting your Ear Piercing Shop business online. Sales StrategyHow are you going to generate sales for your Ear Piercing Shop business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ear Piercing Shop business proposal to assist you. Management SummaryManagement TeamWho are the core protagonists in your business? Ear Piercing Shop Organizational StructureWhat is the structure of your company - who is the manager of each department within your business? Personnel PlanThis should be a record of everyone in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not. Ear Piercing Shop Financial PlanWill you bring in all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Ear Piercing Shop Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Ear Piercing Shop Profit and LossYou can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Ear Piercing Shop Cash FlowYou ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should add in all your vital info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors. Exit StrategyHow exactly are you going to sell your Ear Piercing Shop Business?
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