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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you complete this?
Exercise Equipment Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Exercise Equipment business to your existing and potential customers. You can also add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a means to go for Exercise Equipment customers you could use long tail keyword search phrases considerably than succinct generic words. This should decrease your PPC expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Exercise Equipment Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are always the cheapest? Do you have a prime locality? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information in relation to putting your Exercise Equipment business online.
Sales Strategy
How are you going to acquire sales for your Exercise Equipment business in the first place and how are you going to expand or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to create an association with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Exercise Equipment business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Exercise Equipment Organizational Structure
What is the hierarchy of your business - who is the manager of each division inside your company?
Personnel Plan
This should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Exercise Equipment Financial Plan
Will you bring all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Exercise Equipment Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Exercise Equipment Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Exercise Equipment Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Exercise Equipment Business?
Exercise Equipment Business Plan Page 1 | Exercise Equipment Business Plan Page 2
Useful Exercise Equipment Resources
Exercise Equipment Marketing Plan | Exercise Equipment Equipment | Exercise Equipment Online
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