 |
 |
|
|
 |
Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you complete this?
General Engine Repair Marketing Strategy
What are the definite methods you are going to use in order to market your General Engine Repair business to your existing and possible clients. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a technique to go for General Engine Repair clients you may well employ long tail keyword search phrases considerably than succinct generic words. This ought to reduce your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
General Engine Repair Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competition so that you are constantly the cheapest? Do you have a first-rate position? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information regarding putting your General Engine Repair business online.
Sales Strategy
How are you going to get sales for your General Engine Repair business in the first place and how are you going to expand or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample General Engine Repair business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
General Engine Repair Organizational Structure
What is the structure of your business - who is in charge of every division inside your company?
Personnel Plan
This should be a record of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
General Engine Repair Financial Plan
Will you contribute all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
General Engine Repair Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
General Engine Repair Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
General Engine Repair Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your General Engine Repair Business?
General Engine Repair Business Plan Page 1 | General Engine Repair Business Plan Page 2
Useful General Engine Repair Resources
General Engine Repair Marketing Plan | General Engine Repair Equipment | General Engine Repair Online
Find a different business plan...