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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you go about this?
Hairdresser Marketing Strategy
What are the authentic ways you are going to use in order to market your Hairdresser business to your present and possible customers. You can as well add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a structure to target Hairdresser clients you may well employ long tail keyword search phrases rather than succinct generic words. This should cut down your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Hairdresser Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competition so that you are continuously the cheapest? Do you have a first-class location? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Hairdresser business online.
Sales Strategy
How are you going to pick up sales for your Hairdresser business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Hairdresser business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Hairdresser Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your business?
Personnel Plan
This ought to be a list of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Hairdresser Financial Plan
Will you bring in all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Hairdresser Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Hairdresser Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Hairdresser Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Hairdresser Business?
Hairdresser Business Plan Page 1 | Hairdresser Business Plan Page 2
Useful Hairdresser Resources
Hairdresser Marketing Plan | Hairdresser Equipment | Hairdresser Online
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