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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you attain this?
Hat Maker Marketing Strategy
What are the tangible ways you are going to draw on in order to promote your Hat Maker business to your existing and impending customers. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a technique to target Hat Maker customers you might draw on long tail keyword search phrases significantly than short generic words. This should drive down your Pay Per Click overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Hat Maker Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your rivals so that you are at all times the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Hat Maker business online.
Sales Strategy
How are you going to generate sales for your Hat Maker business in the first place and how are you going to build up or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to foster an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Hat Maker business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Hat Maker Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your organization?
Personnel Plan
This should be a list of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Hat Maker Financial Plan
Will you contribute all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Hat Maker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Hat Maker Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Hat Maker Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Hat Maker Business?
Hat Maker Business Plan Page 1 | Hat Maker Business Plan Page 2
Useful Hat Maker Resources
Hat Maker Marketing Plan | Hat Maker Equipment | Hat Maker Online
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