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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you complete this?
Heavy Equipment Rental Service Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Heavy Equipment Rental Service business to your existing and possible customers. You can what's more add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a procedure to target Heavy Equipment Rental Service clients you may well use long tail keyword search phrases significantly than short generic words. This should condense your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Heavy Equipment Rental Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivals so that you are at all times the cheapest? Do you have a premier location? Are you the first or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Heavy Equipment Rental Service business online.
Sales Strategy
How are you going to pick up sales for your Heavy Equipment Rental Service business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a relationship with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Heavy Equipment Rental Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Heavy Equipment Rental Service Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your business?
Personnel Plan
This ought to be a roll of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Heavy Equipment Rental Service Financial Plan
Will you bring in all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Heavy Equipment Rental Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Heavy Equipment Rental Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Heavy Equipment Rental Service Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Heavy Equipment Rental Service Business?
Heavy Equipment Rental Service Business Plan Page 1 | Heavy Equipment Rental Service Business Plan Page 2
Useful Heavy Equipment Rental Service Resources
Heavy Equipment Rental Service Marketing Plan | Heavy Equipment Rental Service Equipment | Heavy Equipment Rental Service Online
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