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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you accomplish this?
Housing Referral Service Marketing Strategy
What are the genuine ways you are going to use in order to promote your Housing Referral Service business to your existing and prospective clients. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using PPC as a technique to go for Housing Referral Service customers you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This should lower your Pay Per Click outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Housing Referral Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you able to keep your expenditure lower than your competitors so that you are continuously the cheapest? Do you have a superlative location? Are you the originator or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more info with reference to putting your Housing Referral Service business online.
Sales Strategy
How are you going to generate sales for your Housing Referral Service business in the first place and how are you going to grow or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to encourage an association with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Housing Referral Service business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Housing Referral Service Organizational Structure
What is the hierarchy of your business - who is in charge of each division in your organization?
Personnel Plan
This should be a listing of everybody in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Housing Referral Service Financial Plan
Will you supply all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Housing Referral Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Housing Referral Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Housing Referral Service Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your fundamental information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Housing Referral Service Business?
Housing Referral Service Business Plan Page 1 | Housing Referral Service Business Plan Page 2
Useful Housing Referral Service Resources
Housing Referral Service Marketing Plan | Housing Referral Service Equipment | Housing Referral Service Online
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