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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you attain this?
Lawn Care Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Lawn Care business to your existing and likely patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a strategy to target Lawn Care clients you may well draw on long tail keyword search phrases to a certain extent than short generic words. This ought to shrink your Pay Per Click outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Lawn Care Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your outlay lower than your opposition so that you are at all times the cheapest? Do you have a superlative location? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more info about putting your Lawn Care business online.
Sales Strategy
How are you going to get sales for your Lawn Care business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to shape a bond with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lawn Care business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Lawn Care Organizational Structure
What is the hierarchy of your business - who is the manager of each division in your company?
Personnel Plan
This should be a listing of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Lawn Care Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Lawn Care Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lawn Care Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Lawn Care Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your vital info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Lawn Care Business?
Lawn Care Business Plan Page 1 | Lawn Care Business Plan Page 2
Useful Lawn Care Resources
Lawn Care Marketing Plan | Lawn Care Equipment | Lawn Care Online
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