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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you achieve this?
Leather Craft Marketing Strategy
What are the concrete methods you are going to use in order to market your Leather Craft business to your existing and likely customers. You can in addition add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a means to go for Leather Craft clients you could use long tail keyword search phrases preferably than short generic words. This should cut down your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Leather Craft Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivalry so that you are always the cheapest? Do you have a superior locality? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Leather Craft business online.
Sales Strategy
How are you going to acquire sales for your Leather Craft business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to put together a bond with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Leather Craft business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Leather Craft Organizational Structure
What is the structure of your business - who is in charge of each division in your organization?
Personnel Plan
This ought to be a roll of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Leather Craft Financial Plan
Will you bring all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Leather Craft Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Leather Craft Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Leather Craft Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Leather Craft Business?
Leather Craft Business Plan Page 1 | Leather Craft Business Plan Page 2
Useful Leather Craft Resources
Leather Craft Marketing Plan | Leather Craft Equipment | Leather Craft Online
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