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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you go about this?
Manicurist Marketing Strategy
What are the concrete methods you are going to use in order to promote your Manicurist business to your existing and likely customers. You can what's more add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a system to target Manicurist patrons you may use long tail keyword search phrases to a certain extent than succinct generic words. This ought to lessen your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Manicurist Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your outlay lower than your rivals so that you are always the cheapest? Do you have a first-class position? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Manicurist business online.
Sales Strategy
How are you going to acquire sales for your Manicurist business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to put together an affiliation with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Manicurist business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Manicurist Organizational Structure
What is the hierarchy of your business - who is the manager of each division within your company?
Personnel Plan
This should be a roll of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Manicurist Financial Plan
Will you provide all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Manicurist Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Manicurist Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Manicurist Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Manicurist Business?
Manicurist Business Plan Page 1 | Manicurist Business Plan Page 2
Useful Manicurist Resources
Manicurist Marketing Plan | Manicurist Equipment | Manicurist Online
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