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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you complete this?
Personal Shopping Services Marketing Strategy
What are the actual methods you are going to exercise in order to market your Personal Shopping Services business to your existing and probable clients. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For example if you are using PPC as a technique to go for Personal Shopping Services patrons you may well employ long tail keyword search phrases rather than short generic words. This ought to shrink your Pay Per Click outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Personal Shopping Services Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are always the cheapest? Do you have a superior site? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Personal Shopping Services business online.
Sales Strategy
How are you going to acquire sales for your Personal Shopping Services business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Personal Shopping Services business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Personal Shopping Services Organizational Structure
What is the hierarchy of your company - who is the manager of every division in your organization?
Personnel Plan
This should be a record of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Personal Shopping Services Financial Plan
Will you deliver all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Personal Shopping Services Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Personal Shopping Services Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Personal Shopping Services Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your fundamental info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Personal Shopping Services Business?
Personal Shopping Services Business Plan Page 1 | Personal Shopping Services Business Plan Page 2
Useful Personal Shopping Services Resources
Personal Shopping Services Marketing Plan | Personal Shopping Services Equipment | Personal Shopping Services Online
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