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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you accomplish this?
Pizzeria Restaurant Marketing Strategy
What are the definite methods you are going to draw on in order to promote your Pizzeria Restaurant business to your existing and prospective patrons. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a method to target Pizzeria Restaurant customers you might employ long tail keyword search phrases significantly than short generic words. This should slash your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Pizzeria Restaurant Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your competition so that you are continuously the cheapest? Do you have a superlative location? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Pizzeria Restaurant business online.
Sales Strategy
How are you going to get sales for your Pizzeria Restaurant business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to shape an association with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pizzeria Restaurant business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Pizzeria Restaurant Organizational Structure
What is the structure of your company - who is the manager of each department within your company?
Personnel Plan
This should be a directory of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Pizzeria Restaurant Financial Plan
Will you bring all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Pizzeria Restaurant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pizzeria Restaurant Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Pizzeria Restaurant Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Pizzeria Restaurant Business?
Pizzeria Restaurant Business Plan Page 1 | Pizzeria Restaurant Business Plan Page 2
Useful Pizzeria Restaurant Resources
Pizzeria Restaurant Marketing Plan | Pizzeria Restaurant Equipment | Pizzeria Restaurant Online
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