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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you complete this?
Pottery School Marketing Strategy
What are the tangible methods you are going to employ in order to market your Pottery School business to your existing and probable clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using PPC as a technique to target Pottery School clients you might use long tail keyword search phrases rather than short generic words. This ought to trim down your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Pottery School Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you capable of keeping your overheads lower than your opposition so that you are continually the cheapest? Do you have a first-rate location? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Pottery School business online.
Sales Strategy
How are you going to generate sales for your Pottery School business in the first place and how are you going to grow or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to encourage a bond with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pottery School business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Pottery School Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your company?
Personnel Plan
This ought to be a directory of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Pottery School Financial Plan
Will you bring in all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Pottery School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pottery School Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Pottery School Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your vital information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Pottery School Business?
Pottery School Business Plan Page 1 | Pottery School Business Plan Page 2
Useful Pottery School Resources
Pottery School Marketing Plan | Pottery School Equipment | Pottery School Online
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