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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you achieve this?
Pottery Store Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Pottery Store business to your present and possible customers. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a strategy to target Pottery Store customers you may draw on long tail keyword search phrases considerably than succinct generic words. This ought to reduce your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Pottery Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your expenditure lower than your opposition so that you are continually the cheapest? Do you have a superlative location? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Pottery Store business online.
Sales Strategy
How are you going to pick up sales for your Pottery Store business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pottery Store business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Pottery Store Organizational Structure
What is the hierarchy of your business - who is in charge of every department within your company?
Personnel Plan
This should be a listing of each person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Pottery Store Financial Plan
Will you bring in all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Pottery Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pottery Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pottery Store Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Pottery Store Business?
Pottery Store Business Plan Page 1 | Pottery Store Business Plan Page 2
Useful Pottery Store Resources
Pottery Store Marketing Plan | Pottery Store Equipment | Pottery Store Online
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