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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you attain this?
Psychologist Marketing Strategy
What are the actual methods you are going to employ in order to promote your Psychologist business to your existing and likely patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a strategy to go for Psychologist patrons you may perhaps draw on long tail keyword search phrases rather than short generic words. This ought to decrease your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Psychologist Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out as regards your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivalry so that you are continuously the cheapest? Do you have a prime position? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Psychologist business online.
Sales Strategy
How are you going to acquire sales for your Psychologist business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to develop a bond with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Psychologist business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Psychologist Organizational Structure
What is the structure of your business - who is in charge of each department inside your organization?
Personnel Plan
This ought to be a register of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Psychologist Financial Plan
Will you provide all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Psychologist Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Psychologist Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Psychologist Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Psychologist Business?
Psychologist Business Plan Page 1 | Psychologist Business Plan Page 2
Useful Psychologist Resources
Psychologist Marketing Plan | Psychologist Equipment | Psychologist Online
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