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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Retirement Community Marketing Strategy
What are the real ways you are going to draw on in order to promote your Retirement Community business to your present and probable customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a approach to target Retirement Community customers you may use long tail keyword search phrases significantly than short generic words. This should reduce your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Retirement Community Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are continuously the cheapest? Do you have a first-rate location? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Retirement Community business online.
Sales Strategy
How are you going to get sales for your Retirement Community business in the first place and how are you going to intensify or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to develop an association with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Retirement Community business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Retirement Community Organizational Structure
What is the structure of your business - who is in charge of every department inside your company?
Personnel Plan
This should be a directory of everyone in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Retirement Community Financial Plan
Will you bring all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Retirement Community Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Retirement Community Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Retirement Community Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Retirement Community Business?
Retirement Community Business Plan Page 1 | Retirement Community Business Plan Page 2
Useful Retirement Community Resources
Retirement Community Marketing Plan | Retirement Community Equipment | Retirement Community Online
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