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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you go about this?
Scuba Diving School Marketing Strategy
What are the real methods you are going to use in order to market your Scuba Diving School business to your existing and likely patrons. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a method to target Scuba Diving School clients you may well draw on long tail keyword search phrases significantly than short generic words. This ought to shrink your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Scuba Diving School Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivals so that you are continuously the cheapest? Do you have a superior position? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Scuba Diving School business online.
Sales Strategy
How are you going to acquire sales for your Scuba Diving School business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Scuba Diving School business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Scuba Diving School Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your business?
Personnel Plan
This should be a record of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Scuba Diving School Financial Plan
Will you provide all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Scuba Diving School Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Scuba Diving School Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Scuba Diving School Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your crucial info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Scuba Diving School Business?
Scuba Diving School Business Plan Page 1 | Scuba Diving School Business Plan Page 2
Useful Scuba Diving School Resources
Scuba Diving School Marketing Plan | Scuba Diving School Equipment | Scuba Diving School Online
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