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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you complete this?
Sports Equipment Marketing Strategy
What are the tangible ways you are going to employ in order to promote your Sports Equipment business to your present and likely customers. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a way to go for Sports Equipment clients you could draw on long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Sports Equipment Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out concerning your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you able to keep your expenditure lower than your competitors so that you are always the cheapest? Do you have a first-rate place? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Sports Equipment business online.
Sales Strategy
How are you going to acquire sales for your Sports Equipment business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sports Equipment business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Sports Equipment Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your organization?
Personnel Plan
This ought to be a directory of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Sports Equipment Financial Plan
Will you deliver all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Sports Equipment Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sports Equipment Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Sports Equipment Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Sports Equipment Business?
Sports Equipment Business Plan Page 1 | Sports Equipment Business Plan Page 2
Useful Sports Equipment Resources
Sports Equipment Marketing Plan | Sports Equipment Equipment | Sports Equipment Online
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